Unemployment – the Secret Driver of the Frodsham Property Market?

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If you have been reading my articles on the Frodsham property market recently, you will see that in the three years since the referendum of the ‘B’ word (that word is banned in our household), we have proved beyond doubt that it has had no effect on the Frodsham property market nor the UK as a whole.

So one might ask, what doesaffect the property market locally? Well, many things on the demand side include wages, job security, interest rates, availability of mortgages, confidence in the economy, inflation, speculative demand, the list goes on. As my blog readers will note, I like to delve deeper into the numbers, and I have found an interesting correlation between unemployment and the number of properties sold (i.e., transactions).

Why transaction levels and not house prices? Well just looking at Frodsham house prices as a bellwether has flaws. Many property market commentators and economists believe transaction numbers (the number of properties sold) give a more accurate and candid indicator of the health of the property market than just house values alone. The reason is twofold. First, most people when they sell also buy, so if property values have dropped by 10% or risen by 10% on the one you are selling, it would have done the same on the one you are buying – meaning to judge the health of a property market is very one dimensional. Secondly, the act of moving is very much a human thing. Property habitually conveys a robust emotional connection with homeowners – a connection that few would attribute to their other investments like their savings or stock market investments. Moving home could be described as a human enterprise, moving from one chapter of one’s life to another. When people move home, it shows they are moving forward in their lives, and so this gives a great indicator of the health of the property market.

Looking at Cheshire West and Chester’s figures on the graph, you can see an inverse relationship between unemployment and housing transaction levels.

Property transactions in Frodsham dropped 52.93%, while unemployment in Frodsham rose by 53.04% during the 2007 to 2009 global financial crash

There is clearly a relationship between conditions in the Frodsham job market and the number of people who move home; interesting, don’t you think?

YearUnemployment % Rate in Frodsham and Cheshire West and ChesterNumber of Properties Sold in Frodsham and Cheshire West and Chester

Now I am not saying unemployment is the only factor influencing the Frodsham property – but it has to be said there is a link.

As a country (and indeed here in Frodsham) over the last 40 years, we have seen a shift in the outlook over the purpose of housing and the development of the religion of following house prices (and I appreciate the irony of me writing these articles on Frodsham – feeding that habit!). When did owning a home turn from buying a roof over your head to an out and out investment vehicle? I do wish people would stop fretting about their intrinsic value being associated with their Frodsham home. Now, of course, I am not dismissing the current levels of Frodsham house prices – we have to take into consideration other metrics alongside them when judging the health of the property market locally.

One final thought, looking on a broader scale in the UK, those towns and cities whose property markets bounced back after the global financial crash had high levels of employment and low unemployment while places with high unemployment and relatively low employment have, on the other hand, typically underperformed.

So the next time you are considering a house move or buying a buy to let property in Frodsham, don’t make your judgment on house price growth alone.


About Author

Helen Pass

Helen has been a landlord for over 15 years, and together, with John has built up a substantial property portfolio. Helen loves to keep on top of current legislation by attending training courses and lettings events on a regular basis. John and Helen have 5 children ranging in age from teenagers to toddlers, so in the little spare time Helen gets, she enjoys long walks in the country and holidays.

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